The job is using words, pictures, stories, and music to to get someone, somewhere, to do something. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “mad men” did it. In today’s service-based, social mediacentric, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
“Josh Weltman is the unsung hero of Mad Men. Beyond the clothes, the women, the booze and cigarettes, Josh provides our world with a credible foundation in an industry that exists, almost by definition, in an incredible, or at least hyperbolic, state.”